We teamed up with our friend Steven Harrington and the creative minds at Discover LA to transform billboards in iconic locations like Times Square, Penn Station, Gangnam, and Melbourne. Our collaboration brought Steven's beloved character, Mello, to life making it appear as if Mello was popping out of the billboards. This captivating effect not only turned heads but also immersed viewers in a dynamic visual experience.

To enhance the illusion, we crafted a vibrant backdrop inspired by the lively colors of Los Angeles and Steven Harrington's unique colorful universe. The combination of vivid hues and animated elements created an engaging and memorable display, highlighting the essence of LA's culture and creativity.